Operation School Bell®, Assistance League's Signature Philanthropic Program

  • Clothing Distributions: Provides new school clothing and/or necessities for students. For some students, this may be the first new coat or clothing they can call their own, bringing smiles to many faces. 

- Elementary School Clothing Distribution: Members and Community Volunteers set-up a 'store' in designated schools on scheduled days, helping children choose a new warm coat, hat, gloves, tops, (uniforms for specified public schools), underwear, socks, hygiene kit, book, and a duffle bag.
- Middle School Store Shopping: Members help students shop for school clothing at local stores.
- Community Distributions: Our Chapter colllaborates with local nonprofit agencies to help provide clothing and/or necessities for children through: Blast Off 2 School, The Children's Center, and Alternatives for Girls.

Since 1995, 42,651 local students have benefited from the Clothing Distributions with the aim of improving self-esteem and school attendance. In 2017-18 FY, 4,306 students were recipients at 15 distributions.
For more information and photos on OSB - Clothing Distributions, please see below.

  • Nourishing Neighbors: Provides children & families fresh food distributions. Since 2010, 29,492 people received nutritious food with the aim of improving nutrition, concentration, and learning. In 2017-18 FY, 3,092 children and adults (723 families) received food.
  • Link to Creative Teaching: Provides educational enrichment project opportunies, not funded by districts, to teachers for students with the aim of expanding their knowledge in Reading, Math, Science, Technology, Arts, and Behavioral Modification. Since 2002, 53,190 students have benefited. In 2017-18 FY, 1,403 students were impacted by 12 projects.For more information and photos on Link to Creative Teaching,  Please click here.
  • One-2-One Tutoring: Volunteers provide weekly tutoring and classroom assistance for elementary students to help improve reading and other academic skills, and self-esteem. Since 1996, 13,044 children impacted. In 2017-18 FY, volunteers helped 2,984 students benefited: 235 with tutoring/assistance, 649 students celebrated 'March is Reading Month' at a special event, and 2,100 books provided, helping children discover the love of reading and for some, the first book they can call their own.
    For more information and photos on One-2-One Tutoring,  Please click here.

Assistance League® receives $30,000 grant to benefit Pontiac students


L-R David W Elliott Foundation Board President, Henry Woloson and Board Director, Cheryl Gambaro present check to Assistance League President, Rosemary Dirksen and Grant Committee member, Barb Bakker.

Assistance League of Southeastern Michigan received a most generous grant of $30,000 from the David W. Elliott Memorial Foundation. The funds will support the Operation School Bell® philanthropic program and will provide new clothing and/or necessities for an entire school in the Pontiac School District.

Since 1995, over 40,000 local students have benefitted from clothing distributions with the aim of improving self-esteem and school attendance.

Assistance League President, Rosemary Dirksen and Grant Committee member, Barb Bakker received the check from David Elliott Foundation Board President, Henry Woloson and Board Director, Cheryl Gambaro. When the check was presented at a regular membership meeting, the members stood in appreciation of this generous donation which will impact the lives of so many students

David W. Elliott was a long-time resident of Rochester, Michigan, until his death in 2011. As part of the estate plan, a foundation was established in 2015 to support charitable projects.

Legacy of Literacy


Ben, Mia, Emmie, Kate, Max with Book Drive Chair, Barb Roller

Assistance League of Southeastern Michigan's Legacy of Literacy book drive was extremely successful. An initiative of National Assistance League, the Michigan chapter collected 2,648 books, benefitting our philanthropic programs such as: Operation School Bell®, Wee Help Kits, and One-2-One Tutoring. Our book drive also serviced community programs such as: Neighborhood House Blast Off 2 School, Children's Center of Detroit, several Michigan tri-county schools, and the Rochester Hills Public Library. The book drive committee, under the chairmanship of Barb Roller, had the unique experience of accepting a donation of books from Bob Lytle, local Rochester, MI pharmacist and children's author. We aided in distributing class sets of his various book titles to schools whose students were recipients of the Operation School Bell program. To date, Bob has donated 685 books to our programs. The gift of books continues to bring a joy for reading to many students.

Assistance League receives donations from Holy Family Regional School

2018 coins_for_kids_holy_family

Students, teachers and families at Holy Family Regional School in Rochester Hills, Michigan demonstrated love and compassion for students in the Pontiac School District when they collected coins for an Assistance League of Southeastern Michigan fundraiser, "Coins for Kids….Coins for Clothes". Lorraine Taliercio, VP Resource Development Assistance League, approached the administration asking for student participation in this community outreach of helping those in need. Nearly $3,000 was raised to help provide uniforms for the students in the Pontiac Schools. "With school appropriate clothing and adequate supplies, students are better equipped to improve self-esteem and school attendance," said Assistance League President Rosemary Dirksen. "We appreciate Holy Family Regional School students, staff and families for their generosity."

Assistance League and FCA US Employees Help Bring Smiles to Many Students


Assistance League President Rosemary Dirksen receives check from Jerry Roach, FCA US

Assistance League of Southeastern Michigan members were overwhelmed when they entered the Manufacturing Engineering (ME) conference room at FCA US LLC headquarters in Auburn Hills for the "Presentation of Donations" event.

Read the complete article HERE

Thank You David W Elliott Memorial Foundation


Assistance League of Southeastern Michigan was invited by the David W.Elliott Memorial Foundation, presenting sponsor, to the Crittenton Foundation 2017 Gala at the Royal Park Hotel, Rochester, MI. The Elliott Foundation recently granted our chapter with $15,000 to be evenly distributed between Operation School Bell, Assault Survivor Kits, and Link to Creative Teaching. The lovely evening was enjoyed by chapter President Rosemary Dirksen (center R), Board members, and Chairs of the Philanthropic Programs. Also pictured is Cheryle Gambaro (center) Board member of the David W. Elliott Memorial Foundation.

We Are Assistance League! Operation School Bell®

On Wednesday, October 18, 2017, 639 students from Huron Park and Patton Elementary Schools in Roseville, MI went home with a new winter coat, fun tops, book, socks, underwear, hat, gloves and hygiene kit. With the help from our members, volunteers from Miller Vein, GM Financial, family & friends, we brought smiles to these children. The entire school cheered us on as we left on Wednesday. Thank you to all of our supporters!!

Click HERE to watch the video of our members and community volunteers being cheered on as we left.

Operation School Bell® and FOX 2 - October 2017

Assistance League Volunteers Support 2017 Blast Off 2 School Program for Local Children


Free hoodies, socks, underwear to children in need from Assistance League

Assistance League of Southeastern Michigan, in collaboration with Rochester Area Neighborhood House, sponsored Blast Off 2 School, August 14-16, which provided essential supplies for Rochester-area children in need.


Click HERE to read about the event!

Rochester Hills Government Youth Group donates $8,100 to Assistance League


Betty Zych, VP Fund Development (L) and Rosemary Dirksen, President of Assistance League (C) accept donation from Leanne Scott, Rochester Hills Deputy Clerk. (R)

Assistance League of Southeastern Michigan received a check for $8,100 from the Rochester Hills Government Youth Council, which was presented by Leanne Scott, Rochester Hills Deputy Clerk. Assistance League President, Rosemary Dirksen and VP Fund Development, Betty Zych, gratefully accepted the generous donation. The Youth Council was started in 2005 promoting youth involvement in local government through active participation and exchange of ideas and experiences. This year's 16-member council earmarked the proceeds from their annual Charity 5K Run/Walk event to benefit Assistance League's Philanthropic Programs that clothe, feed, educate, and comfort infants, children and adults in Oakland, Macomb, and Wayne counties. "We are so thankful to be chosen by this remarkable group of teens who have recognized the needs within our communities. We appreciate their compassion to help others," said President Dirksen.

Assistance League Partners with Back to School Bonanza 2016


A wonderful group of Assistance League volunteers ready for the Back to School Bonanza!
Event Chairmen: Cindy Guerrieri, Marcia Mikula and Carol Murphy

Click HERE to read about the event!

100 Women Who Care - Motown Award Donation to OSB®


Karen Rashid-Barlow from 100 Women Who Care-Motown, (standing right) presents checks to Rosemary Dirksen, Sani Dwyer, (seated left) and Cindy Guerrieri (seated right)

Click HERE to read the news about this wonderful donation!

Free clothes, free shopping for over 3000 kids in need during Fall 2015 OSB® Distributions!

OSB 2015

Click HERE to read the entire article!

2015 - Bordine's Donates $5,000 to Assistance League!

Bordines 2015

Bordine President Calvin Bordine presenting a check to
Assistance League President Barbara Donohoe.

Click HERE to read about the event!

Operation School Bell Selection Process

Assistance League provides assistance to others through many agencies, but ultimately is not involved in the individual selection process, as with our Operation School Bell Program. Assistance League selects the school districts one year in advance, and then the school social workers select the children most in need of clothing. We regret we cannot make exceptions to this procedure. Please contact your school social worker or Social Services. We hope this is helpful. Thank you.


Operation School Bell Clothing Distribution Photos

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